Design Museum London presents Designed to Win exhibition

. August 26, 2012

Design Museum London presents Designed to Win, an exhibition on view through 18 November, 2012.

Designed to Win celebrates the ways in which design and sport are combined, pushing the limits of human endeavour to achieve records and victories of increasing significance and wonder. From the design of F1 cars to running shoes, racing bikes to carbon fibre javelins, the quest for enhanced performance and function is endless. Designed to Win explores the various way in which design has shaped the sporting world, celebrating the introduction of revolutionary new materials such as Neoprene and carbon fibre, new technologies, fashions and sporting equipment, all of which have transformed sporting enterprise.

Designed to Win demonstrates the process of designing sporting equipment and its various influences, including material innovations, sporting constraints, nature and science. With new innovations and continued refinement, athletes have become faster, stronger and fitter, in turn transforming the role of sport beyond the sporting arena and now encompassing areas as diverse as fashion, advertising, art, film, design, business and politics.

Information: T: 020 7940 8790 W:

Category: Science Technology

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